Focus

Precision-engineered in Germany and built for riders who expect more. FOCUS bikes are developed by passionate cyclists at the brand’s headquarters in Stuttgart, with every prototype tested and perfected on local trails and terrain.

From development to assembly, FOCUS maintains complete control over quality - with all bikes assembled in Cloppenburg using cutting-edge technology and premium craftsmanship. The result? High-performance e-bikes that deliver exceptional control, reliability, and riding pleasure across any landscape.

Whether you're chasing adventure or just the thrill of the ride, FOCUS bikes are made to elevate every journey.